For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting your digital ad spend on advertising to people who aren’t even looking for a vehicle, dealers can use audience-based marketing.
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On today’s edition of CBT Live, Ashley Shea, Director of Corporate Affairs at AutoNation, joins us to discuss DRV PNK (Drive Pink), the company’s year-round commitment to drive out cancer....
Dealers and managers are describing the market very differently right now, with some saying things are pretty good and others calling it iffy at best. Either way, sales teams that...
Dealers weighing how far to take artificial intelligence are also asking what it means for their people and their customers. The answer starts with good data, clear measurement, and a...
For years, dealerships have built their digital marketing strategies around one goal: showing up when car shoppers search online.
That goal hasn't changed. The way people search has.
AI is reshaping how...