TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%


Why training is a dealer’s best weapon 

When it comes to training, Leadership Expert and President of LearnToLead, Dave Anderson, believes “The more you sweat, the less you bleed in battle.”

Anderson joins us on the latest episode of Lessons in Leadership to break down the third commandment in his “15 Commandments for Organizational Peak Performance” program, a principle he credits to the NAVY SEALs. 

“This is about getting your people better.”

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

Over the years, Anderson has heard people cite the primary reason they neglect to train as the simple fact that, once they do, they leave. He attributes the saying Zig Ziglar used to say, “There’s one thing worse than training people and having them leave. It’s not training them and having them stay.” The message reinforces the risk of underinvesting in employee development. He further argues that the “cost of ignorance” far outweighs the cost of training, which he stresses negatively impacts performance. 

According to Anderson, the bottom line is that preparation builds confidence and reduces stress. He encourages dealers to evaluate how much time they dedicate to training, how they address shortcomings, and when. It’s imperative, he asserts, to effectively train employees during the “game time”, which refers to the training time between customer interactions, through repetition, drilling, rehearsal, and accountability, rather than only during formal sessions. 

Ultimately, Anderson believes leaders can improve performance by maximizing the opportunities they already have and investing in the development of their people.

“To reduce stress, we have to get them ready.”


More from Lessons in Leadership
How to implement a winning strategy without falling in love with your plan 

How to implement a winning strategy without falling in love with your plan 

- August 19, 2026
A compelling vision sets the destination for an organization, but execution requires a concrete roadmap to reach the goal. In the latest episode of Lessons in Leadership, Leadership Expert and...
Why leadership vision can’t be voted on, and how to keep it alive

Why leadership vision can’t be voted on, and how to keep it alive

- August 12, 2026
In the rapidly changing retail automotive landscape, dealership leaders often feel overwhelmed with daily tasks such as managing inventory turnover, monitoring service bay utilization and meeting monthly sales quotas. However,...
How proactive leaders stay ahead of the competition

How proactive leaders stay ahead of the competition

- August 5, 2026
Too many business leaders manage their organizations from behind a desk, spending more time tracking past performance than shaping future strategy. According to Leadership Expert and LearnToLead President Dave Anderson,...
Why leaders should encourage mistakes

Why leaders should encourage mistakes

- July 29, 2026
On the latest episode of Lessons in Leadership, Leadership Expert Dave Anderson recounts the eighth trait in his 15 commandments for Organizational Peak Performance series, highlighting that top-performing dealers build...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.