At the 2026 NADA Show in Las Vegas, CBT News is reporting directly from the show floor, giving dealers and industry professionals firsthand insights into the future of automotive retail. In this conversation, Jim Fitzpatrick sits down with the CEO and Co-Founder of Mia Labs, Brian Hoang, about how their AI-powered communications platform is transforming dealership operations, from lead follow-ups to service reminders.
Key Takeaways
- Founded in 2023, Mia automates both inbound and outbound calls, as well as texting, enabling dealerships to follow up with leads, confirm appointments, and generate demand more effectively. Dealers can increase show rates and overall customer engagement without adding additional staff.
- Mia offers over 150 possible configurations and integrates with more than 40 automotive systems, including CRM, DMS, scheduler, and inventory tools. This allows dealers to tailor the AI to their specific processes, ensuring a seamless extension of their existing staff.
- By handling repetitive tasks, Mia allows human employees to focus on in-person customer interactions, improving efficiency and reducing operational costs.
Catch all of CBT News’ coverage of the 2026 NADA Show here.



