As the automotive retail landscape evolves, dealerships face mounting pressure to deliver a seamless, modern buying experience that meets today’s consumer expectations.
At NADA 2026, the spotlight is on innovation, and RouteOne is leading the charge with Fusion, its enhanced digital retailing solution designed to bridge the gap between online and in-store processes.
Why digital retail matters now more than ever
Buyers are no longer confined to the showroom. Recent studies reveal that 92% of consumers research their next vehicle online before stepping foot in a dealership*. They expect transparent pricing, flexible financing options, and a frictionless experience from start to finish. For dealers, this means adapting quickly to meet these expectations or risk losing business to competitors who do.
Fusion empowers dealerships to deliver a streamlined, end-to-end retail process that mirrors your in-store workflow while integrating seamlessly with your existing systems.
What is RouteOne Fusion?
Fusion is a comprehensive digital retail solution that connects your dealership’s website to your physical showroom, ensuring customers can pick up where they left off online without duplicating steps. This continuity creates a faster, more connected F&I experience, improving customer satisfaction and operational efficiency.
Fusion key features and benefits
Pre-qualification tools
Fusion enables personalized, credit-based payment options without impacting a consumer’s credit score. This helps set realistic expectations early and allows your team to focus on qualified buyers, accelerating the closing process.
Integration with RouteOne credit application and eContracting
Built on RouteOne’s trusted engine, Fusion integrates seamlessly with your credit and contracting processes, assisting with compliance and consistency across every deal.
Compatibility with leading DMS and CRM systems
Reduce duplicate data entry and improve accuracy by connecting Fusion to your existing systems. This integration saves time and minimizes errors.
Early protection product education
Showcase your protection products early in the buying journey. Educating customers upfront an increase confidence and satisfaction after the purchase.
Trade-in transparency
Fusion provides trade-in estimates based on vehicle condition and mileage, helping customers make informed decisions.
Payment calculations and progress tracking
Consumers can compare financing and leasing options, while both parties maintain visibility into the process. This transparency improves follow-up and conversion rates.
Fusion isn’t just about technology; it’s about transforming the customer experience and driving dealership growth. By removing roadblocks and simplifying handoffs between sales and F&I, Fusion helps your team deliver the seamless experience that today’s buyers demand. The result? Stronger customer relationships, improved process consistency, and a foundation for future success.
See Fusion in action at NADA 2026
Ready to modernize your sales process and boost operational efficiency?
Visit RouteOne Booth #3743W at NADA 2026 for a live demo of Fusion. Don’t miss your chance to experience the RouteOne difference. From personalized onboarding to ongoing training and support, RouteOne is committed to helping you succeed.
Empower your dealership with tools designed to streamline every step of the buying process and discover how Fusion can transform your digital retail strategy.
