October 7, 2025 | Chicago, IL — Affinitiv, a leading provider of intelligence-driven software and lifecycle marketing solutions for OEMs, Dealers, and Automotive Groups, today announced the appointment of Sharon Kitzman as Chief Executive Officer, effective immediately. Kitzman succeeds Interim CEO Steve Stubitz, who will remain Chairman of the Board.
Bringing more than 34 years of leadership experience in technology and automotive software, Kitzman is known for scaling high-growth businesses and delivering customer-centric innovation. She most recently served as President, Dominion DMS, where she successfully launched and grew the first Microsoft-based cloud-native Dealer Management System (DMS) for the automotive industry. Previously, she was President of Infomedia Americas, working with leading OEMs. Kitzman’s significant contributions have been recognized by Automotive News, which named her one of the 100 Leading Women in the North American Auto Industry in both 2015 and 2020.
Affinitiv, backed by The Riverside Company, leverages deep expertise and AI-driven intelligence, enabling automotive dealers to overcome challenges. Its solutions establish strong customer connections through custom-tailored tools for sales, service, and retention, all backed by best-in-class support.
“Affinitiv is entering a new era of growth,” said Riverside’s Managing Partner and Co-Fund Manager Jeffrey Gordon. “Sharon’s leadership expertise, deep industry knowledge, and passion for customer success make her the ideal leader to guide the company in its next chapter. We are confident she will accelerate Affinitiv’s momentum and continue building long-term value for our customers, partners, and team members.”
“I am honored to join Affinitiv as CEO and excited to lead such a talented team,” said Sharon Kitzman, CEO of Affinitiv. “With Affinitiv’s innovative technology and strong customer partnerships, we have a tremendous opportunity to expand our impact and redefine the future of automotive marketing and software solutions. I look forward to building on the company’s strong foundation while driving new growth for our clients, partners, and our people.”
About Affinitiv
Affinitiv is the leading provider of intelligence-driven software and lifecycle marketing solutions designed to elevate the customer experience in automotive retail. Backed by more than 20 years of expertise, we partner with all major OEMs and support over 5,500 dealerships nationwide. Our customer data intelligence is the engine behind a next-generation suite of solutions that enable dealers and OEMs to connect with customers through timely, personalized, and predictive experiences. By uniting data, technology, and marketing intelligence, Affinitiv helps industry leaders identify new opportunities, streamline operations, and build profitable, lifelong customer relationships. For more information, visit Affinitiv.com.
