Top Stories
Trump announces 25% tariff on all imported medium- and heavy-duty trucks. Read More
Novelis Oswego plant fire halts aluminum supply to automakers, WSJ reports. Read More
Lucid misses Q3 output, shifts focus to Gravity SUV launch. Read More
US auto sales climb as BEVs hit new highs, inventory levels stabilize. Read More
Featured InterviewsÂ


Typically, the price conversation is where the sales process hits a snag. If salespeople aren’t prepared to navigate it, they risk losing the sale entirely. On today’s episode of CBT NOW, Sean Gardner, sales trainer for the Joe Verde Group, shares three techniques to shift the conversation away from price and protect gross profits. Watch the full segment here.Â


On the latest episode of Training Camp, we’re joined by Brooke Furniss, founder and CEO of BZ Consultant Group, who focuses on protecting dealerships, holding vendors accountable, and helping dealers achieve measurable results from marketing and technology investments. Watch the full segment here.


