DAYTON, Ohio – June 4, 2025 – The Reynolds and Reynolds Company today announced the keynote speakers and workshop details for its upcoming Reynolds Retail Summit: Amplify 2025. This year’s keynote panel will discuss how to solve the productivity problem by enabling teams to do more with less and unlock their potential with strategies designed to increase productivity and efficiency.
“Despite significant technological advancements, dealerships are faced with a growing problem. As dealership operations become more complex, more tools are added to solve single issues. Employees can be overwhelmed by the number of tools and processes they are forced to use to get their job done,” said Chris Walsh, president and acting CEO of Reynolds. “The distinguished keynote panelists joining us at Amplify will dig into what dealerships can and need to do to help their employees move faster and sell more.”
The keynote panel kicks off day two of the summit and features Natasha del Barrio, Chief Executive Officer for Bert Ogden Auto Group; Patrick York, Chief Operating Officer for Gillman Companies; and Inga Maurer, Senior Partner at McKinsey & Company.
Natasha del Barrio has built a remarkable career centered on leadership, strategic growth, and community impact. She has gained invaluable experience in the financial sector, holding pivotal roles at Citi Group and JP Morgan Chase. Her strategic thinking and leadership in financial services earned her a reputation as a subject matter expert, with notable contributions to profitability enhancement and cross-functional training initiatives. In 2017, she was named Chief Executive Officer of the Bert Ogden Auto Group, where she got her start in the automotive retail business as a high schooler working part time as a Marketing Assistant. Natasha now oversees the operations of 25 dealerships, driving the company’s strategic vision with a focus on operational efficiency, accountability, and ethical leadership.
As Chief Operating Officer of the Gillman Companies, Patrick York is responsible for the overall performance of all Gillman Dealerships. Under his leadership, Gillman has continued to be named a Top 125 Dealership Group by Automotive News. Multiple dealerships have earned their prestigious manufacturer award for superior customer service and sales including Honda President’s Award & Masters Circle, Subaru Stellar Care Award, Chevrolet Mark of Excellence, Mitsubishi Diamond Circle of Excellence and Acura Precision Team Award.
Inga Maurer is a Senior Partner at McKinsey & Company and leads McKinsey’s automotive retail and aftermarket service line in North America. Her work focuses on growth strategy and a broad range of strategy and performance transformation topics for companies across the entire automotive retail ecosystem.
In addition to our incredible keynote panelists, nine educational workshops will be available at Amplify ’25, each designed to share best practices, or highlight innovative ways of approaching challenges. Attendees will go beyond just hearing that something works, by learning how it works, and what they will need to do to implement it at their dealership.
The workshops scheduled for Amplify ’25 are:
- Unify Your Data for Faster Sales
- Raising the Vehicle Management Stakes
- Smarter Service Starts Here: How Advisors Can Get the Most from Their Tools
- The Power of Video: Transforming MPI Reports into Sales Tools
- AI in Action: Three Practical Applications of AI in Automotive Dealerships
- Paperless Paperwork: Tracking Contracts in Transit in a Digital Age
- Master Service BDC Calls
- Personalized Communications / CRM Advisor
- Fast-tracking Vehicle Sales in Accounting
“Working together in a collaborative way to better understand the challenges that dealerships face and how to seize opportunity when it presents itself, as well as what those opportunities look like, is what our workshops are built around,” concluded Walsh. “They give them the tools and knowledge to positively impact their bottom line.”
Reynolds Retail Summit: Amplify ’25 will be held in Dallas August 18-19 at the Ritz-Carlton Las Colinas. More information can be found by visiting www.reyrey.com/amplify.
