In today’s episode of Training Camp, host Adam Marburger sits down with Kevin Liles, General Manager and Partner at Edwards Chevrolet, to talk about leadership, growth, and how he went from washing cars in South Alabama to running one of the largest Chevrolet dealerships in Alabama. With nearly 30 years in the automotive industry, Liles breaks down his leadership philosophy, dealership growth strategy, and advice for the next generation of car business professionals.
Edwards Chevrolet, a staple in the Birmingham, Alabama market, has been in business since 1916. Today, the company operates two locations—one in the city and one just outside—employing roughly 250 people. Liles has spent nearly 14 years at Edwards, becoming dealer principal of one store before eventually overseeing the entire operation. He attributes much of the dealership’s success to strong partnerships, particularly with Chevrolet, and a commitment to long-term growth.
Liles emphasized the importance of surrounding himself with great employees, partners, and vendors. He believes having the right people in the right culture is the cornerstone of any successful operation. Edwards Chevrolet is also recognized as one of the top parts distributors in the country, highlighting its reach and operational scale.
Liles’s path to leadership started humbly. He grew up in a low-income household where hard work was a necessity. At age 18, he began as a lot porter in the heat of South Alabama. After being replaced in that role, he briefly worked in pest control before returning to his passion—selling cars. With no formal training, he sold seven cars in his first five days on the job, signaling his natural talent and drive.
He was later offered a manager role at an Oldsmobile store at the age of 19. Despite the brand’s aging customer base, Liles managed to lead the store to outsell every Chevrolet dealer in the city—moving up to 70 vehicles a month. Eventually, he returned to a Chevrolet dealership, which felt like home, and began climbing the leadership ladder. He was sent to NADA dealer school and became a general manager and partner over time.
Liles believes success in retail automotive hinges on consistency, execution, and training. He argues that dealerships that skip investing in training end up wasting money on marketing they can’t convert. His leadership approach avoids high-pressure tactics; instead, he focuses on developing people and finding what motivates each team member. He maintains that motivation alone isn’t enough—long-term success requires systems and consistent coaching.
His advice to younger professionals aiming to become a dealer is to build a plan, get laser-focused, and be prepared when the opportunity arises. He emphasizes readiness, discipline, and a strong daily execution strategy as key to advancement in the auto business.
“If I can go from where I was to where I’m at, anybody can do anything—because I ain’t any better or more special than anybody. The only thing I had was drive.” – Kevin Liles
