At the 2025 NADA Show, TrueCar’s Chief Revenue Officer, Jay Ku, sat down with CBT News anchor Bridget Fitzpatrick to discuss the company’s ongoing evolution and its growing partnerships with major brands like GasBuddy and CarEdge. TrueCar is taking bold steps to provide dealers with more advanced marketing tools, enhanced customer targeting, and better support for both new and used car sales. During the conversation, Ku shares how the company is driving dealer success through data-powered insights and a laser focus on helping dealerships thrive in an increasingly competitive market.
Key Takeaways
TrueCar recently added CarEdge and GasBuddy to its extensive partner network, which allows the company to tap into valuable consumer data to help dealerships target the right customers. This expanded data, combined with TrueCar’s own insights, enables dealers to make more informed marketing decisions and drive traffic to their stores. The company is also investing heavily in expanding its field team by 40% to provide dealers with more hands-on support and help them navigate the complexities of the current market.
TrueCar’s unique advantage lies in its ability to combine first-party data with second-party data from its affinity partners, creating a powerful tool for dealerships. This data allows TrueCar to match consumers with the right vehicles based on a wide range of factors, from their credit score to their vehicle ownership. By understanding shopper behavior and purchasing intentions, TrueCar helps dealers target customers more effectively, ultimately improving both lead quality and conversion rates.
In addition to its efforts in sales, TrueCar is also focused on helping dealerships maximize fixed operations revenue. By leveraging its partnerships and customer data, the company has developed tailored marketing campaigns to drive service appointments. TrueCar is also playing a significant role in the EV market, with a focus on targeting consumers interested in electric vehicles. Through strategic marketing initiatives and unique incentives, TrueCar is helping dealers move EV inventory more efficiently, contributing to its impressive performance in this growing segment.
Catch all of CBT News’ coverage of the 2025 NADA Show here.
