At the 2025 NADA Show, CBT News had an engaging conversation with Aaron Sheeks, CEO of PureCars, about the company’s innovative approach to using artificial intelligence in automotive retail. Sheeks unveiled RylieAI, PureCars’ groundbreaking “digital employee” designed to revolutionize dealership operations by enhancing efficiency and profitability. Known for their commitment to innovation, PureCars is once again pushing boundaries with technology that empowers dealers to tackle industry challenges, from rising costs to customer retention, while staying ahead of market trends.
Key Takeaways
- Aaron Sheeks introduced RylieAI, a first-of-its-kind digital employee tailored for the automotive industry. Unlike other AI tools, RylieAI is powered by years of development and millions of dollars invested in PureCars’ proprietary automotive data. This unique foundation ensures that RylieAI delivers unparalleled precision and functionality, solving dealership challenges with tools built specifically for the industry.
- Sheeks emphasized how RylieAI addresses pressing dealership needs, including managing high operational costs and increasing revenue. By automating lead follow-up and processing, RylieAI reduces human labor costs while improving customer engagement and freeing up sales teams to focus on closing more deals. The AI also integrates seamlessly with OEM data, ensuring accurate incentives, offers, and insights to better serve customers.
- Reflecting PureCars’ innovative culture, Sheeks shared that the inspiration for RylieAI came from his experience as an operator. He aims to build solutions that genuinely solve dealer pain points while staying within their budgets. By consolidating multiple tools into a single ecosystem, PureCars enables dealers to streamline operations and future-proof their businesses in a competitive landscape.
Catch all of CBT News’ coverage of the 2025 NADA Show here.
