In today’s data-driven world, staying ahead means having the right tools at your disposal. On this edition of Driving Solutions, we sit down with Todd Katcher, Managing Partner of Digital Dealership System, to explore how their cutting-edge platform, PULSE, is transforming how dealerships manage and motivate their teams.
Digital Dealership System’ PULSE platform is transforming dealership operations by providing real-time, actionable insights across all departments.
One of the standout features of PULSE is its versatility—it’s accessible via digital screens, desktops, and mobile devices, giving employees instant access to their performance metrics. Salespeople can receive notifications on their phones and view detailed information about their deals, ensuring they stay on track with their goals. Managers also have the flexibility to customize reports and view store-wide performance, fostering transparency and accountability at all levels.
Katcher notes that dealerships often rely on outdated systems like dry-erase boards or weekly printed reports, which only provide historical data. PULSE, on the other hand, updates every 15 minutes and offers real-time insights that help managers take immediate action. He emphasized that this level of visibility drives competition and motivation among employees, as they can see where they stand relative to their colleagues.
Additionally, the app enables salespeople to track their performance, compare themselves to peers, and even receive alerts about deal statuses, helping them resolve issues proactively. Managers can access real-time data to track trends, set goals, and adjust strategies before it’s too late. For example, a manager could identify a salesperson falling short of their daily call average and address the issue immediately, rather than at month-end.
Moreover, PULSE offers a cost-effective alternative to more sophisticated (and expensive) tools that are geared toward larger dealerships or owners. The system is designed to be affordable, easy to use, and scalable, making it accessible for dealerships of all sizes. The feedback from users has been overwhelmingly positive, with many noting how PULSE has made a tangible impact on their operations and bottom line.
As Katcher emphasizes, PULSE equips dealerships to react to trends in real-time, improving efficiency, profitability, and overall team morale.
"We’ve rebranded Pulse, our KPI leaderboards, as Pulse in order to go ahead and create a comprehensive solution for stores. We’re the only digital sign provider, or provider in general that offers reports on screens that are staff-facing for managers and staff, so they know where they are at all times." – Todd Katcher
