Kia continues to defy industry trends by setting a new record for electric vehicle (EV) sales in the U.S. for September, driven by the popularity of its all-electric SUVs, particularly the new three-row EV9. While there has been talk of slowing EV sales in the broader market, Kia’s electric vehicle sales surged 43% compared to the same time last year, solidifying the brand’s momentum as the industry transitions to electrification.
Leading the charge is the Kia EV9, which sold 2,096 units in September, surpassing the EV6’s 1,612 units. Since its launch, the EV9 has sold 15,970 units through the first nine months of 2024, nearly matching the EV6’s total of 15,985 units for the same period, which saw an 8% increase in sales year-over-year. This growth highlights Kia’s successful strategy in the electric SUV market, where it continues to gain market share.
In addition to its fully electric models, Kia’s plug-in hybrid electric vehicle (PHEV) sales also set a new record for September, increasing 11% year-over-year. In total, Kia sold 58,913 vehicles in the U.S. last month, demonstrating the brand’s resilience and strong positioning in the growing electrified vehicle sector.
To build on this momentum, Kia recently announced a key initiative to expand access to charging infrastructure for EV6 and EV9 buyers. The automaker will begin offering adapters that allow these vehicles to use over 16,500 Tesla Superchargers across the U.S. starting in January 2025. Buyers of new 2024 or 2025 EV9s and 2024 EV6s after September 4, 2024, will receive the adapter for free, further boosting convenience for Kia’s EV customers.
Kia’s confidence in its EV lineup is reflected in the competitive pricing and features of the EV9. Starting at $56,395, the EV9 offers up to 304 miles of range (on the Light Long Range RWD model), and it boasts more rear legroom than larger luxury SUVs like the Cadillac Escalade and Range Rover P400. With Kia’s latest tech, software, and a Tesla Competitive Bonus Cash Program offering up to $1,500 off the EV9 and $1,000 off the EV6 for Tesla drivers, Kia is positioning itself as a serious contender in the EV market.
As the automaker continues to roll out incentives and innovative features, it aims to capture even more market share heading into 2025, with a clear focus on expanding its electric vehicle offerings.
