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Featured Interview
California auto market shows resilience despite Tesla’s decline in market share – Brian Maas | CNCDA
Tesla registrations are down in the state of California. According to the California New Car Dealers Association’s first quarter 2024 Auto Outlook report, the quote “love affair with electric vehicle giant Tesla may have peaked.” On today’s episode of Inside Automotive, we’re diving into the numbers and the state of the industry in California. Brian Maas, the President of the California New Car Dealers Association (CNCDA), joins us. Watch the full segment here.
Electric vehicle marketing may be easier than you think — John Fitzpatrick | Force Marketing
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by John Fitzpatrick, president and CEO of Force Marketing. Force Marketing is an industry-leading provider of automotive marketing solutions, one that has helped dealers navigate the onset of digital media and changing consumer preferences. Now, Fitzpatrick discusses strategies to compete for electric vehicle buyers and dominate in this evolving landscape. Watch the full segment here.
