Colin Carrasquillo, digital marketing director at Nielsen Automotive Group and frequent CBT News contributor, was first introduced to the car business after landing one of his first post-college jobs with an agency that focused heavily on automotive retail. He has now spent six and a half years working as a member of the dealership community, where his infectious energy and digital retail expertise have won him recognition and multiple accolades, not the least of which is his inclusion in the inaugural CBT New 40 Under 40 Awards. To learn more about his career path, his insights into automotive marketing, and his goals for the future, CBT News anchor Jim Fitzpatrick joins Carrasquillo for an exclusive interview.
Key Takeaways
1. Carrasquillo says his proudest moment as a member of the car industry was his first time appearing on CBT News in late 2020 for a panel discussion focusing on COVID-era marketing. The collaboration provided him with a platform to share his innovative ideas with the retail automotive community and allowed him to pursue his passion for educating dealers on the digital strategies they need for success in today’s world.
2. Carrasquillo advises others in the automotive space to remember the saying, “There is always a brighter, redder, faster Ferrari.” This adage embodies the mindset of continuous growth and education, urging professionals to continue pursuing new opportunities even when they have already achieved success.
3. In the next five years, Carrasquillo hopes to achieve his dream of running his own dealership, not just for the money or the personal gratification, but to further his goals as an automotive educator and build an ecosystem that supports other professionals in the industry.
