Inside Automotive
Optimizing GA4 to improve the overall client experience — Kevin Frye | Jeff Wyler Automotive Family
The shift to Google Analytics 4, or GA4, is at the forefront of many marketers’ minds. On today’s Inside Automotive, we’re joined once again by the Marketing Director of Jeff Wyler Automotive Family, Kevin Frye, to tell us what we need to know, and we’ll also get his take on some of the unique ideas he’s seen thus far. Watch the full segment here
Top stories
On July 19, used-car retailing giant Carvana released its second-quarter earnings and announced an agreement to reduce the company’s total debt by over $1.2 billion. In a statement, Carvana said the agreement will “eliminate more than 83% of Carvana’s 2025 and 2027 unsecured note maturities and lower required cash interest expense by over $430 million per year for the next two years.” Read More
On July 18, Norm de Greve was appointed senior vice president and chief marketing officer at General Motors. De Greve joins GM after serving as chief marketing officer of CVS Health since 2015. He’ll take over after Deborah Wahl, GM’s last marketing chief, announced her retirement in March 2023. Read More
Following hours of security sweeps in response to an anonymous complaint, several law enforcement agencies, including the Federal Bureau of Investigation, found no evidence of an ongoing threat at the Ford Kansas City Assembly Plant in Claycomo, Missouri, the Clay County Sheriff’s Department reported on July 19. Read More
In northeast Albuquerque, New Mexico, Garcia Subaru North joined the Make-A-Wish foundation and fulfilled a special wish from a teenage brain cancer survivor. As reported by KOB4 in New Mexico, this heartwarming story unfolded for 13-year-old Alejandro “Ale” Montano-Graham, who had waited a long time for his wish day to finally arrive. Alejandro, who is currently recovering from a malignant brain tumor and partial loss of vision, was in for a surprise beyond his wildest dreams. Read More
For Dealers
Website personalization is the key to attracting the modern car buyer
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19 pandemic forced this shift to happen much faster and more radically than expected. This new retail landscape has transformed the way consumers shop for cars. Read More
5 lessons learned from Lee Iacocca’s insights on leadership and innovation
While most people have heard of innovation gurus of today such as Tesla’s Elon Musk, some may not know about one of the most prominent icons in the auto industry from the last century, Lee Iacocca. Not only was he the highest-paid executive in the U.S. at one point, but he was also a New York Times best-seller and a beloved innovator that had, in part, gotten the auto industry where it is today. Read More
