Inside Automotive
Creative dealership marketing strategies that appeal to young customers — Kevin Frye
It’s crucial to engage with young consumers today as they are tomorrow’s buyers. On today’s Inside Automotive, we’re pleased to welcome back the Marketing Director at Jeff Wyler Automotive Family, Kevin Frye, to share his perspective on reaching young customers.. Watch the full segment here
Top stories
Auto credit accessibility improved slightly in March but continued to score lower compared to last year, according to a new Cox Automotive report. The research firm notes that the All-Loans Index grew from 98% to 98.2% over the last month, suggesting consumers were slightly more likely to be approved for an auto credit line. Read More
To achieve the government’s Corporate Average Fuel Economy, or CAFE, program requirements, the U.S. Energy Department, DOE, proposed lowering the mileage ratings for EVs. Which is a move that could compel other automakers to offer additional low-emission vehicles or upgrade current ones. Read More
General Motors has deepened its partnership with mining technology venture Energy Exploration Technologies Inc. (EnergyX) as it looks to establish a reliable lithium supply chain in the U.S. EnergyX uses direct lithium extraction (DLE), a process both companies say is more cost-effective and sustainable. Read More
Despite a decline in demand in the first quarter, BMW said it remains on track for slightly higher sales this year. Whereas, EV sales increased year-over-year to 64,647 vehicles, the automaker delivered 588,138 vehicles. However, BMW only saw its sales growth in the U.S. by 11.4% or 89,750 vehicles. Read More
For Dealers
Is there enough lithium? Why analysts are worried about the future of EVs
The transition to electric vehicles (EVs) is a major one for the auto industry and many analysts are concerned that we do not have enough of the necessary materials for it to be successful. This includes lithium, which is one of the most essential components of EVs. According to an assessment by the International Energy Agency (IEA), we may face lithium shortages by 2025 “unless sufficient investments are made to expand production.” Read More
4 worthwhile social selling methods for dealership sales staff
While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true with car dealers that often underuse these potential gold mines. Read More
