Today on CBTNews.com – Thursday, November 7th, 2019:
Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she has continued to grow and expand Scott Clark Auto’s BDC strategy to include finance and additional sales opportunities. Watch Now
Using Social Media to Recruit Top Dealership Talent
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet, people can browse for jobs from anywhere in the world and easily apply via computer, tablet, or smartphone. Employers across all industries including the auto industry have recognized the usefulness of social media when hiring and are implementing social media tools when seeking top talent. Read More
The Sales and Conversions Benefits of Target Remarketing
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are specifically targeted to their needs? For both, the answer surrounds the concepts of retargeting and dynamic content. Read More
