Today on CBTNews.com – Monday, October 1st, 2018:
6 Things to Prepare Your Dealership for a Strong Year in 2019 – Mark Tewart
Joining Jim Fitzpatrick on today’s CBT News segment is Mark Tewart, President and CEO of Tewart Enterprises, one of the country’s leading automotive training companies, to discuss what dealers should be doing today to prepare for a strong and successful 2019. Mark believes that there are six things managers should hone in on to finish out 2018 on a high note and get back to the basics for a solid start to 2019. Watch Now
How Your Dealership Can Prepare for Generation Z Car Buyers
Preparing for millennials has been the focus of most companies out there, and with good reason. These individuals are 30 percent of the population, and by 2020 they are projected to have a spending power of 1.4 trillion. The individualistic generation that loves mobile shopping and made social media a powerful marketing tool are more than worth the preparation. However, a new group is on the horizon. Read More
Why the Age-Based Pricing Model is an Outdated Investment Tool
In a recent news article, Cox Automotive SVP Dale Pollak shared a sneak peak of what he promises to be better metrics for determining the price of used-vehicles. Pollack claims that pricing a vehicle based on ‘days on the lot’ is a measure of operational efficiency that is as outdated as the sundial. Read More
