On today’s CBT Newscast for Wednesday, April 18th, 2018:
Autotrader is Furthering Their Distances From Others In the Industry With Accelerate- Jessica Stafford
The last time we spoke to Jessica Stafford, Senior Vice President & General Manager at Autotrader, she told CBT News how AutoTrader kicked off the year rolling out a new look on their website homepage and media platforms. Using innovative technology, they were able to create a more user-friendly digital software that beneficially supports both the consumers and dealers with an emphasis on customizing tools to identify the wants and needs of each user. During our most recent interview, we learn how they enhancing the online shopping experience and furthering their distances from others in the industry with Accelerate. Watch Now
Why Dealerships Need The Right Type Of Training To Succeed – Doug Christiansen
Doug Christiansen, a Trainer with the Joe Verde Group, shares with CBT News why dealers need to provide the right type of training for their employees and how to do that correctly in order to achieve success. When it comes to training, Doug says it needs to interesting, informative, and valuable. Watch Now
Writing Great Dealership Job Ads And Who They Attract
Before the start of any role, the first contact that an individual has with your company is through your job ad posting. Thus, making it a very important first step. A well-written job description can attract a higher number of qualified applicants right from the start, which saves you money and time. A good job description can help you kickstart with some of the things that are most important for the new prospective employee to have and do. Read More
How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram
Facebook bought Instagram in 2012, and since then, Instagram’s public profile has increased, and Instagram has benefitted from a cross-platform sharing functionality on Facebook. The two platforms have something in common with automotive: combining both organic and paid media is essential for dealerships to build their brands and attract customers. Read More
