On today’s CBT Newscast for July 24th, 2017:
How AutoCenters Dealer Group Uses Deep Linking to Clear Their Lots
Even with vendor help, Travis Scheaffer, E-Commerce Director with AutoCenters Nissan, says dealerships still have to be proactive when it comes to figuring out what customers are acutally ready to buy. Joe Gumm sat down with Travis to talk about digital marketing, your online presence, and engagement. Watch Now
The Auto Dealer’s Role in Preventing Distracted Driving
Auto dealers can give back to their communities by providing information — like a summary of the results from the MIT study — to combat the issue of distracted driving. Creating coalitions and partnerships with local communities not only helps the cause, but it also makes the auto dealer a responsible voice in the community they serve. Read More
Facebook Lead Ads 101 for Your Dealership
With Lead Ads, you can customize the information you gather from a targeted group for a lot less than a single TV spot. Facebook can provide real-time data, from how often your ad is getting placed, to how well it’s generating leads. Read More
