On today’s CBT Newscast for Monday May 8, 2017:
One price environment promotes healthy culture at EchoPark
– Jeff Dyke Interview
On a recent visit to Sonic Automotive’s new EchoPark dealership, Joe had the pleasure of speaking one-on-one with Jeff Dyke, Executive VP of Operations for Sonic. Jeff told Joe how EchoPark has achieved profitability using the one Sonic-One Experience program. The main goal of this program is to offer 1 customer, 1 price in 1 hour. Tune in hear more from this interview. Watch Now
7 Basic Steps to Optimize Your Dealership’s Online Reputation
Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to evolve over time, there will always be a need for solid strategies to grow, improve and sustain your dealership’s online reputation. Read More
Bob Lutz: 3 dangerous practices dealers need to avoid
Bob Lutz, former GM vice chairman, discusses Tesla’s astounding market cap and his general outlook for the automotive industry. Watch Now
How Technicians Can Help Market your Dealership
Marketing at your dealership shouldn’t just be limited to your internet department. There are valuable opportunities for outreach in every department even your service bay. Technicians can play a big role in your online marketing efforts. The following explains how using your service department a little differently will pay off tremendously for your dealership. Read More
