TSLA403.300-0.92%
GM85.7203.245%
F12.3400.39%
RIVN11.450-0.22%
CYD23.260-0.74%
HMC33.8900.21%
TM196.6301.78%
CVNA68.2959.245%
PAG212.3400.39%
LAD297.0608.37%
AN169.3405.16%
GPI259.97010.43%
ABG199.2705.74%
SAH63.6100.49%
TSLA403.300-0.92%
GM85.7203.245%
F12.3400.39%
RIVN11.450-0.22%
CYD23.260-0.74%
HMC33.8900.21%
TM196.6301.78%
CVNA68.2959.245%
PAG212.3400.39%
LAD297.0608.37%
AN169.3405.16%
GPI259.97010.43%
ABG199.2705.74%
SAH63.6100.49%
TSLA403.300-0.92%
GM85.7203.245%
F12.3400.39%
RIVN11.450-0.22%
CYD23.260-0.74%
HMC33.8900.21%
TM196.6301.78%
CVNA68.2959.245%
PAG212.3400.39%
LAD297.0608.37%
AN169.3405.16%
GPI259.97010.43%
ABG199.2705.74%
SAH63.6100.49%

WardsAuto’s Steve Finlay: Customer satisfaction for its own sake misses point

When it comes to customer satisfaction in the service lane, we’re starting to see a trend where one automaker tries to top others with certain extras offered to customers. There’s an entire list of those extras, but WardsAuto Senior Editor Steve Finlay said in a recent article that there’s also a list of things that drive customers away.

More from Fixed-Ops
All American Auto Group expands mobile service to strengthen customer loyalty

All American Auto Group expands mobile service to strengthen customer loyalty

- October 27, 2026
The first service appointment can set the tone for a customer's entire relationship with a dealership. Jim Sabino, Fixed Operations Director at All American Auto Group, explains how his team...
Growing revenue and customer loyalty through mobile service

Growing revenue and customer loyalty through mobile service

- October 23, 2026
Mobile service can grow well beyond recalls and oil changes when a store commits to building it out. On today’s edition of CBT Live, Jeremy Stephens, Remote Operations Director at Bozard...
The new formula for fixed ops success | service department i

The new formula for fixed ops success

- October 13, 2026
Your service department is the backbone of your dealership. Through economic ups and downs, changing customer expectations, and new technology, service has stayed a steady source of profit and growth. But...
What AI means for the future of dealership headcount

What AI means for the future of dealership headcount

- October 7, 2026
AI will change where dealership employees spend their time more than it will shrink headcount. On today's edition of CBT Live, Todd Smith, CEO of QoreAI and Author of The Intelligent...

Add us as a preferred source on Google

CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.