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WardsAuto’s Steve Finlay: Customer satisfaction for its own sake misses point

When it comes to customer satisfaction in the service lane, we’re starting to see a trend where one automaker tries to top others with certain extras offered to customers. There’s an entire list of those extras, but WardsAuto Senior Editor Steve Finlay said in a recent article that there’s also a list of things that drive customers away.

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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