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How to improve email marketing effectiveness in 3 simple tips

When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata....
digital retailing

Digital retailing is STILL not plug-and-play

The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model,...
loyalty marketing program

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...