How to Reach and Engage the Connected Customer
There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...
Attracting Auto Technicians in a Highly Competitive Market – Don Reed, DealerPRO Training
On today’s show, we’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one of the nation’s top fixed-ops training platforms for dealers. VIDEO...
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
Cheryl Miller Takes the Driver’s Seat as AutoNation’s First Female CEO (Part 1)
On today's very special edition of CBT News, our host, Jim Fitzpatrick visited AutoNation's corporate headquarters in sunny Ft. Lauderdale, Florida to be with...
Making Mentorship Programs that Pay Off
A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
Confirming and Destroying Stereotypes
Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...
Lead Generation Equals Dollar Creation
On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...
Educating Your Team to Become Digitally Successful
On this week's episode of Kain & Co., David Kain invites you to his 15th annual Clients & Friends Digital Success Workshop. Join David...
Approaching Digital Retailing Challenges
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...
