Why reaching out to Hispanics is important
Reaching out to certain groups is nothing new when it comes to auto retail, but maybe your dealership is still trying to figure out what it takes to attract one...
TSLA433.5907.58%
GM79.7901%
F15.3250.395%
RIVN14.3900.17%
CYD59.0401.69%
HMC26.420-0.05%
TM190.0901.01%
CVNA70.1501.87%
PAG166.5901.86%
LAD283.0506.47%
AN191.7601.78%
GPI329.6303.45%
ABG190.0202.3%
SAH78.6900.53%
TSLA433.5907.58%
GM79.7901%
F15.3250.395%
RIVN14.3900.17%
CYD59.0401.69%
HMC26.420-0.05%
TM190.0901.01%
CVNA70.1501.87%
PAG166.5901.86%
LAD283.0506.47%
AN191.7601.78%
GPI329.6303.45%
ABG190.0202.3%
SAH78.6900.53%
TSLA433.5907.58%
GM79.7901%
F15.3250.395%
RIVN14.3900.17%
CYD59.0401.69%
HMC26.420-0.05%
TM190.0901.01%
CVNA70.1501.87%
PAG166.5901.86%
LAD283.0506.47%
AN191.7601.78%
GPI329.6303.45%
ABG190.0202.3%
SAH78.6900.53%
Retail Automotive
The Sub-Prime Market (Part 2)
Tom welcomes Wes Crumby of Sub Prime Dealer Services on the show. In this conversation style interview, Tom learns what’s best for the dealer in terms of special financing, best...
Combine old-school and new-school ways of communicating
While there is a place for phone calls, emails, and texts, sending an old-fashioned, hand-written thank you card to your customers may provide a genuine quality that you may not...
Keys to Peak Performance
Mark Tewart's Keys to Peak Performance:
Enthusiasm & Energy
Often times, the newest salespeople sell the most cars of anybody on the sales floor. This is due to the natural enthusiasm...
How your dealership can combat auto retail disruptors
Auto retail disruptors are learning what it takes to keep buyers more engaged throughout the process that offers a level of transparency that is necessary to creating an awesome car...
How much do your sales people know about EVs?
If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an...
How to Combat U.S. Sales Plateau
After years of rising demand and record-setting results, the U.S. sales momentum has come to a relative halt, as a recent in-depth article by WardsAuto notes.
At the same time, dealership inventories and incentives have...
Big data + targeted marketing = your next buyer
Big data has been taking center stage in the future of retail marketing but can this predictive analysis be used to find your next car buyer? Andy Gilman, VP Sales...
Up your game on Facebook!
"If you're not on Facebook, get on Facebook". On today's Tip of the Day, Mark Tewart outlines the reasons why all dealerships and sales people need to be on Facebook.
Sales Effectiveness Report, Lead Follow-Up in the Automotive Industry
How good are dealers when it comes to customer lead follow-up?
In a recent study from Conversica, they divided the effectiveness of customer lead follow-up in four categories: promptness, personalization,...
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