Today on CBTNews.com – Wednesday, February 13th, 2019:
Cox Automotive’s Brian Moody Names the 10 Best CPO Cars for 2019
As we approach the halfway mark of the 1st quarter for this fiscal year, vehicle affordability continues to be a hot button issue. Which means now is a good time for dealers to start showing off their certified pre-owned cars to customers. On today’s show, Jim talks to Brian Moody, executive editor for AutoTrader and Cox Automotive, about the best CPO cars for 2019, and how to meet consumer demand. Watch Now
The Future of Luxury Brands
Luxury brands are on the rise. According to MarketWatch, an increase in those belonging to the middle class has spawned new growth in the luxury car market. Increased demand for these higher-priced luxury vehicles comes thanks to increased purchasing power from the growing middle class, unprecedented advancement of technology, and a taste for more refined vehicles. Read More
Should Your F&I Staff Sell Product One-at-a-Time or in Packages?
The decision to offer individual products or bundled packages is one that has to consider the strength of the F&I manager to figure out what the buyers needs and the importance of keeping the process consistent. Margins will likely dictate that and many dealerships succeed with both models but only if their staff is adept at reading the signals from the buyers across the desk from them. That’s the key to what will work best at your store. Be flexible, try both strategies, and simply see which yields the most PRU. Then you have your answer. Read More