Tell, don’t sell: The old way of doing business is the wrong way, but it’s still practiced today

Robert DiGiacomo - July 10, 2023

Robert “Bob” DiGiacomo has been immersed in the retail side of the automotive industry for nearly 30 years. He has enjoyed a very successful career optimizing several finance departments in...

Sales & Marketing Publishing Partners

Last September, Tom Masano Auto Group made the pivotal decision to adopt a new CRM. Immediately the auto group saw an influx of engagement.

Unleashing growth: what Tom Masano Auto Group did that transformed their dealership operations

Kevin Pitts - June 29, 2023

In the ever-evolving automotive industry, staying ahead of the competition requires embracing innovation. That’s exactly what Kevin Pitts and Tom Masano Auto Group did when they chose a company that...

Sales & Marketing Publishing Partners

In this article we discuss how to turn difficult car sales situations into opportunities for both the customer and the dealership.

Why ‘bad news’ doesn’t exist in car sales

Joseph Iyanu - June 28, 2023

Car salespeople tackle various challenges every day, ranging from customer hesitancy to financial hurdles. Although these types of tough conversations are a common aspect of the job, it's worth wondering...

Articles Sales & Marketing

With some forethought and customer insight, ethical upselling can be used to reinforce trust and confidence in the dealership.

Upselling with integrity: building trust and value for long-term customer loyalty

David Goldberg - June 20, 2023

Upselling is a crucial strategy for improving the bottom line of every deal, but how sales staff approach this essential task can make all the difference now and down the...

Sales & Marketing Articles

To further support affordability, median income experienced a growth of 0.3% during May. Manufacturers also offered increased incentives to entice buyers.

New vehicle affordability improved in May despite higher prices and interest rates

CBT News - June 15, 2023

In May, the affordability of new vehicles experienced a slight improvement compared to previous months, according to new data from Cox Automotive. This positive trend was primarily driven by solid...

Headlines Articles

How ARRA is looking to upend the direct-to-consumer EV market — Bob Morris | Tim Lamb Group

CBT News Staff Writer - June 14, 2023

Dealers concerned about OEMs and industry disruptors that aim to sell electric vehicles directly to consumers may have a possible solution in ARRA, a new EV brand looking to establish a...

Featured Sales & Marketing

Mike Darrow, president and CEO of TrueCar, to discuss the DrivenToDrive initiative and his perspective on the new and used market.

Talking shop: vehicle affordability, digital retailing, and philanthropy — Mike Darrow | TrueCar

CBT News Staff Writer - June 12, 2023

TrueCar, a digital dealer based in California, is the nation's "easiest, most efficient and transparent online destination for buying and selling new and used vehicles." On this episode of Inside...

Sales & Marketing Inside Automotive

May’s auto sales are defying even Cox Automotive’s initial expectations, as it looks like many automakers are reporting year-over-year gains

May auto sales come in hotter than projections but cool down from April

Chanell Turner - June 6, 2023

May’s new auto sales are defying even Cox Automotive’s initial expectations. It looks like the release of pent-up demand due to an increase in inventory is a significant culprit. Also,...

Articles Sales & Marketing

In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.

Types of customer data that will help you better understand and connect with car buyers

Steve Mitchell - May 30, 2023

Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call it your version of The Blacklist....

Sales & Marketing Articles

According to a joint auto sales forecast from J.D. Power and LMC Automotive, total new car sales in May are expected to increase 15.6% YoY.

U.S. new car sales to surge in May, dealer profitability remains strong

CBT News - May 25, 2023

According to a joint auto sales forecast from J.D. Power and LMC Automotive, total new car sales, including retail and non-retail transactions, are expected to reach 1,337,700 units in May, representing...

Headlines Articles

New Car Sales

Tell, don’t sell: The old way of doing business is the wrong way, but it’s still practiced today

Unleashing growth: what Tom Masano Auto Group did that transformed their dealership operations

Why ‘bad news’ doesn’t exist in car sales

Upselling with integrity: building trust and value for long-term customer loyalty

New vehicle affordability improved in May despite higher prices and interest rates

How ARRA is looking to upend the direct-to-consumer EV market — Bob Morris | Tim Lamb Group

Talking shop: vehicle affordability, digital retailing, and philanthropy — Mike Darrow | TrueCar

May auto sales come in hotter than projections but cool down from April

Types of customer data that will help you better understand and connect with car buyers

U.S. new car sales to surge in May, dealer profitability remains strong

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