Changing Consumer Perceptions
Changing Consumer Perceptions
We sat down with Max Zanan who is the Founder and CEO of Total Dealer Compliance. Max told us that Dealers should do 3 things to help change...
TSLA400.4904.11%
GM79.290-0.29%
F14.0400.08%
RIVN16.5200.26%
CYD48.700-2.35%
HMC26.2600.07%
TM173.9401.17%
CVNA66.5503.69%
PAG175.2003.87%
LAD294.8501.83%
AN188.7402.38%
GPI313.1608.09%
ABG197.0506.92%
SAH80.7302.6%
TSLA400.4904.11%
GM79.290-0.29%
F14.0400.08%
RIVN16.5200.26%
CYD48.700-2.35%
HMC26.2600.07%
TM173.9401.17%
CVNA66.5503.69%
PAG175.2003.87%
LAD294.8501.83%
AN188.7402.38%
GPI313.1608.09%
ABG197.0506.92%
SAH80.7302.6%
TSLA400.4904.11%
GM79.290-0.29%
F14.0400.08%
RIVN16.5200.26%
CYD48.700-2.35%
HMC26.2600.07%
TM173.9401.17%
CVNA66.5503.69%
PAG175.2003.87%
LAD294.8501.83%
AN188.7402.38%
GPI313.1608.09%
ABG197.0506.92%
SAH80.7302.6%
New Car Sales
Tips on how to build a strong Dealership Relationship
Tips on how to build a Strong Dealership Relationship
Perfect start to a happy dealership relationship
By Rian Locadia
That new car smell, the new features, showing off to your friends and coworkers. These...
Karl Brauer from KBB reviews July’s numbers
Karl Brauer from KBB reviews July's numbers
Karl Brauer of Kelly Blue Book talks to CNBC about July's Numbers and how he anticipates the rest of the year to look.
Watch the...
How Football Training Camp Brings Sales
Editor's Note
By Mary Welch
Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer...
The 10% Solution
Steps to Delivery on Your Marketing
By Glenn Pasch
Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...
Service Means Sales
A Service-First Philosophy Keeps Honda Dealership Growing
By Mary Welch
Vic Scholfield was a visionary when it came to customer service. Scholfield, and his brother Dick, opened up a used car lot in...
How to get more positive customer reviews
How to get more positive customer reviews
Watch our interview with Peter Martin, The President and Founder of Testimonial Builder, to see how he handles both happy and unhappy customers.
Are you using emotion in your dealership videos?
Expert Gina Reuscher on making impactful dealer videos
Are you evoking emotion when your dealership makes a video? Before you press the record button again, check out what Gina Reuscher says...
Andy Moss of Roadster on transparent online car sales
Founder & CEO of Roadster - Andy Moss
Could car buying really be this easy? We speak to Andy Moss, Roadster CEO, about listening to what consumers want and need while actually...
Connecting With Your Customers
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
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