On this week's episode of Auto Marketing Now, Brian Pasch goes 'into the lab' to talk about measuring website engagement and new digital marketing metrics.
Beepi, an online marketplace for buying and selling used cars, has hit a major pothole.
The company, which was operating in 16 U.S. cities, plans to shut down in “non-profitable markets...
It’s that time of the year again! The Holiday Season is upon us. And while your friends and family are all thinking about things like wrapping presents, decorating the house,...
On this week's episode of Auto Marketing Now, Brian interviews Jeff Sterns, VP of Sales with CarChat24, to learn about new ways to engage consumers online to sell more cars...
It was hard to miss the message behind Ford Motor Co.’s pop-up event in Hollywood on Monday night. The tiny homes, vignette of Venice Beach, signs emblazoned with social media...
It may seem obvious, but strong body language and emphatic hand gestures mean nothing in a dealership’s follow-up sales call to a potential buyer.
Whether a salesperson is on the phone...
With 80% of car buyers using some form of digital technology to research their options before entering a car dealership, auto dealers face an extremely competitive market.
To top it off,...