The NADA Show 2018 is quickly approaching and companies cannot wait to introduce what they have been working on over the last year to the automotive dealership and retail communities....
If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line. Even if consumers have a good...
Sarah Epstein, Director of Social Media at Cars.com gives insight to what content you should be sharing on your dealership's social media accounts and how to customize each post specifically for...
Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put,...
National vs. Regional Marketing
A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing...
A dealerships' online engagement and technology needs to be keeping up with how customers are using theirs. Jim Roche, Division Vice President of Marketing and Managed Services at Xtime, wants...
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a...
Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if someone does remember it's time for...
If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your existing marketing strategies, it is best...
The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the data that is being collected is...