TSLA395.3006.39999%
GM81.8003.75%
F13.0200.5797%
RIVN17.3300.44%
CYD42.4700.1481%
HMC25.2450.885%
TM217.5504.69%
CVNA392.34030.1%
PAG162.2906.27%
LAD288.67013.8%
AN208.36010.07%
GPI351.59016.11%
ABG213.8509.76%
SAH70.6003.23%
TSLA395.3006.39999%
GM81.8003.75%
F13.0200.5797%
RIVN17.3300.44%
CYD42.4700.1481%
HMC25.2450.885%
TM217.5504.69%
CVNA392.34030.1%
PAG162.2906.27%
LAD288.67013.8%
AN208.36010.07%
GPI351.59016.11%
ABG213.8509.76%
SAH70.6003.23%
TSLA395.3006.39999%
GM81.8003.75%
F13.0200.5797%
RIVN17.3300.44%
CYD42.4700.1481%
HMC25.2450.885%
TM217.5504.69%
CVNA392.34030.1%
PAG162.2906.27%
LAD288.67013.8%
AN208.36010.07%
GPI351.59016.11%
ABG213.8509.76%
SAH70.6003.23%


marketing

data-driven marketing approach

The importance of taking a data-driven approach to dealership marketing

- November 29, 2022
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive analytics into automotive marketing makes all...
Sales & Marketing Articles
auto dealership, telemarketing

7 tips to improve your auto dealership’s email marketing strategy

- November 28, 2022
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today. Here...
Sales & Marketing Articles
athlete marketing NIL

Is athlete marketing through NIL worth it for auto dealers?

- November 21, 2022
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able to profit from their work—by signing...
Sales & Marketing Articles
marketing

5 nuts and bolts of successful dealership marketing campaigns

- November 17, 2022
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made some jaded, picky, hesitant, and elusive...
Sales & Marketing Articles
connected consumers automotive

Understanding automotive connected consumers | Amazon Ads

- November 11, 2022
As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future buyers. Whether it’s through social, search,...
Sales & Marketing Publishing Partners
veterans

How car dealers can honor and celebrate veterans

- November 9, 2022
Friday, November 11, is Veteran's Day, where we honor members of all military branches for their service as the country’s protectors. Across the nation, more than 2.2 million people are...
Management & Leadership Articles
Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing

How to create more personalized marketing for your car dealership

- November 3, 2022
Identifying, communicating, and converting high-quality prospects is the primary purpose of adding personalization to your car dealership. The personalized marketing options are similar to those of leading companies like Amazon and...
Sales & Marketing Articles
marketing

Automotive marketing tips to reach every generation of car buyer

- October 31, 2022
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple...
Sales & Marketing Articles
content marketing calendar

What should be on your dealership’s content marketing calendar?

- October 25, 2022
Your content marketing calendar helps you plan, manage and execute your advertising and social media marketing strategy to fit your customer's needs. There may be unplanned events or promotions that...
Sales & Marketing Articles

Auto marketer Charlie Foster’s advice to salespeople: ‘If you can do one thing today—go make a TikTok’

- October 20, 2022
Dealers around the country are spending less on marketing and redistributing those efforts in less traditional ways like social media. Today on CBT Now, we’re joined by Charlie Foster, the...
Sales & Marketing Inside Automotive


Latest Articles
Latest Articles 04/17/26

GM leans on global supply, VW ends U.S. EV output, March sales surge tightens inventory

GM leans on global production to supply U.S. market amid cost pressures
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GM leans on global production to supply U.S. market amid cost pressures

Volkswagen ends U.S. EV output, triggering $600 million financial hit 
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Volkswagen ends U.S. EV output, triggering $600 million financial hit 

March sales surge tightens inventory, affordability gaps persist
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March sales surge tightens inventory, affordability gaps persist

Independent shops are gaining ground, but dealerships retain advantages in expertise, loyalty, and digital tools: New CDK Service Shopper 5.0 survey shows
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Independent shops gain ground as dealerships face mounting pressure

2026 Genesis G90 black edition: Luxury with a performance edge
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2026 Genesis G90 black edition: Luxury with a performance edge

$99M John Deere settlement accelerates high-stakes right to repair movement
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$99M John Deere settlement accelerates high-stakes right to repair movement

TrueCar achieves profitability and calls for a new standard in automotive pricing
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TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
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Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
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Pentagon boosts weapons production with automakers, Ford unifies EV strategy, Tesla outlook improves


CBT News
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