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Why better listening in F&I is important to increasing PVR,...

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Most sales gurus will tell you that the pitch matters, the right questions matter, and that the ‘consultative sale’ is critical to high performance in F&I. But there is something that is more important to sales success and rarely every talked about. Certainly not talked about enough in the F&I office – the power of […]
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listening

The Sales Art of Listening

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There is a common misconception in the world of sales that you succeed only by product knowledge, preparation and by sheer determination. Too many salespeople focus primarily on manipulative sales tactics and mastering product knowledge, missing the point of how a sale actually happens. You will never sale a car by simply knowing everything about […]
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CBT News – May 19, 2015

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On today's show: - CBT Automotive Network Founder and CEO Jim Fitzpatrick discusses the first CBT Sales, Service, and Marketing Conference and Expo coming up...