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5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
Jenn Reidvideo

How Technology is Helping to Bridge the Gap Between Online and Showroom Shopping –...

On today’s show, we’re pleased to welcome back Jenn Reid, Vice President of Automotive Marketing and Strategy Leader for Equifax. Jenn and Jim discuss...
service experience

Does your Dealership Provide A Truly Exceptional Service Experience?

More and more dealerships seem to be renewing their vows and focusing on the level of service they provide to their customers. Sales and...
Preston Auto Groupvideo

Preston Auto Group is Turning Heads with This Innovative Approach to Marketing

On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing.  VIDEO TRANSCRIPT:  Jim Fitzpatrick:...
service

Boost Your Service Department’s Bottom Line

Have you ever watched an older movie and asked, “Why don't they make them like that anymore?” I know why they don't. It’s because...

Customer-Centric Selling

Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever...

How Do You Create a Vision Statement?

 On this week's episode of On the Mark, Mark Tewart talks about laying out your goals with a vision statement so that you can...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Modern Merchandising in Today’s Dealerships

 On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...