TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%


fixed ops

Dealer.com

How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

- July 1, 2019
 To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops...
technicians

The Best Way to Pay Your Service Technicians

- May 27, 2019
Employee wages are one of the biggest expense of any dealership. This is especially true in the service department. Attracting quality talent and paying them what they are worth are...
return customers

The Importance of Having Return Customers in the Service Drive – John Fairchild, Fixed-Ops Expert

- May 7, 2019
According to Cox Automotive’s latest study, Opportunities to Build Customer Loyalty, an estimated 70 percent of consumers who purchased or leased from a dealer did not return for service in...
customer retention

Customer Retention: They Have to Like You

- May 7, 2019
From dealership standpoint, customer retention for the long term is totally dependent on personal relationships with your staff. The question “Would you take your car to the dealer for a repair...
techs

Creating the Perfect Work Environment for Retaining Techs

- April 25, 2019
Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to ten years as auto techs retire...
technician drought

How Dealerships Can Overcome the Service Technician Drought – John Fairchild, Fixed-Ops Expert

- April 15, 2019
Every dealer knows that there is a lack of good service technicians in the fixed-ops department. So how can dealership’s proactively prepare themselves to make the best of this situation?...
Car Business 101

How to Identify Your Dealership’s Strengths and Weaknesses – Max Zanan, Author of “Car Business 101”

- April 3, 2019
On today’s show, we welcome back Max Zanan, automotive retail consultant, and best-selling author of “Perfect Dealership” and “Car Business 101”. In this segment, Max and Jim discuss how to...
revenue growth

How to Develop a Comprehensive Revenue Growth Plan for Your Fixed-Ops Department – Michael Roppo, Fixed-Ops Director

- April 1, 2019
To increase revenue in today's retail auto industry, many dealers are focusing on boosting profits in the service department. Here to tell us how to develop a comprehensive revenue growth...
fixed-ops

How to Jumpstart Your Fixed-Ops

- March 27, 2019
On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

Tesla’s “Start” Program Begins Training the Next Generation of Service Techs

- March 27, 2019
It’s not just how we think of driving that Tesla aims to change, but how we think of mechanics and education as well. As the industry shifts more towards electric vehicles,...