TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%


Fathom

Ford aims to simplify bidirectional charging with the Fathom

Ford aims to simplify bidirectional charging with the Fathom

- October 28, 2026
On the Dash: Fathom's bidirectional charging skips the wall-mounted inverter and projects more than 10 kW. The automaker expects the Home Power Station to cost about half as much as...
EVs & Technology Articles
Ford opens Fathom preorder invites for its sub-$30K electric pickup

Ford opens Fathom preorder invites for its sub-$30K electric pickup

- October 15, 2026
On the Dash: Ford Fathom preorder invites are open now, with preorders starting in early 2027. The electric pickup starts at $28,350 before the $1,595 destination fee. Every vehicle is...
EVs & Technology Articles
Farley says Ford's Fathom launch will be 'a heck of an effort'

Farley says Ford’s Fathom launch will be ‘a heck of an effort’

- October 6, 2026
On the Dash: Farley says launching the Fathom will take a major effort. The Fathom starts at $28,350, and Ford is building it in Louisville. Order books open in early...
Industry News Articles
Slate vs. Fathom: The coming Sub-$30K electric truck war

Slate vs. Fathom: The coming sub-$30K electric truck war

- August 31, 2026
A sub-$30,000 EV truck war is taking shape as Slate and Ford race to put a new electric pickup within reach of buyers priced out of the segment. On today's...
EVs & Technology CBT Live
Ford names new electric pickup the Fathom, priced at $28,350

Ford names new electric pickup Fathom, priced at $28,350

- August 7, 2026
On the Dash: Ford Fathom starts at $28,350, or $29,945 with destination and delivery Pre-orders open in early 2027, with deliveries following later that year The Fathom is the first...
EVs & Technology Articles

Latest Articles

Building stronger dealership teams through trust and accountability
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Stellantis names new chief operating officer for North America
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Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence
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Ford's October sales slip as Escape and Corsair end, F-series sales rise 8.2%
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Ford F-Series and SUV sales rise in October but overall sales dip

Toyota raises annual earnings forecast as operating profit climbs 34%
Latest Articles 11/05/26

Toyota raises annual earnings forecast as operating profit climbs 34%

October new-vehicle sales remain on pace to meet 2026 forecast
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October new-vehicle sales remain on pace to meet 2026 forecast

Canada says US midterms won’t change its trade stance
Latest Articles 11/05/26

Canada says U.S. midterms won’t change its trade stance

How dealerships can become less dependent on market conditions
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How dealerships can become less dependent on market conditions

Why service leaders must teach ELR to their teams
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Why service leaders must teach ELR to their teams


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