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newscast

How deep linking can help clear your lot | The...

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On today's CBT Newscast for July 24th, 2017: How AutoCenters Dealer Group Uses Deep Linking to Clear Their Lots Even with vendor help, Travis Scheaffer, E-Commerce...
Facebook Advertising

Facebook Lead Ads 101 for Your Dealership

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Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a...
video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 –...

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It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them...
digital spend

Making the Most of Your Digital Spend – Interview with David...

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CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital...
social media

Is your social media safe from hackers?

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Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever...

Up Your Game on Facebook

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Up your game on the 800-pound gorilla today, Facebook.  Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate...
fixed-ops

How to Create Value in Your Fixed-Ops Selling Process

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On this week's edition of the Weekly Tune-Up, Becky Nixon goes over how sending a video to your customers could be more beneficial than a...
facebook

Up your game on Facebook!

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"If you're not on Facebook, get on Facebook". On today's Tip of the Day, Mark Tewart outlines the reasons why all dealerships and sales...
fear

Glenn Pasch: Why it’s important for your dealership to have clean...

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Glenn Pasch, CEO and Partner with PCG Companies, on why it's important for your dealership to have clean ads on Facebook.
facebook analytics

Facebook Ads Can, and Must, Be Measured

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It is often said that 50% of marketing works, you just don't know which 50%. When it comes to Facebook ads, nothing could be further...