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Matt Easton, founder of the Easton University, joins Jim Fitzpatrick on Inside Automotive to share a few of his “power questions."

How to ask well-crafted questions that positively influence buying decisions —...

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In business and in life, oftentimes what we ASK someone is far more powerful than what we TELL them. Matt Easton, founder of the...
Matt Easton joins Inside Automotive once more to discuss one of the more difficult situations a dealer can face: disinterested customers

The pitch-less sales pitch: How successful dealers win over difficult clients...

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How do successful salespeople persuade guarded or disinterested car buyers? On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Matt Easton,...

3 phrases that earn customer trust and close more deals —...

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As customers do increasingly more research on the vehicles they wish to purchase, sales professionals must learn new phrases to keep control of the...
LinkedIn

How your salespeople can generate more leads with LinkedIn — Matt...

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Every salesperson is troubled by the nagging thought, "How do I receive better insight to make myself more credible with resources that can increase...
sales time management

Matt Easton on the importance of having effective time management skills

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On today's episode of Inside Automotive, Matt Easton, sales trainer, consultant, and founder of Easton University joins us to discuss time management strategies.  Time management,...
leads follow up

Why every auto dealership must create a powerful process for lead...

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Much of the success in car sales stems from the ‘follow up’ with customers, but that process gets overlooked far too often. Today on...
Matt Easton

Why you aren’t closing more sales (and what you can do...

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When it comes to closing, many salespeople have old, catchy phrases from years past that can make customers feel defensive and frustrated. So, to...

How to help car buyers avoid information overload and make purchase...

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In today’s world of social media and unlimited access to information, car salespeople have to separate themselves from their competition online. Today on Inside...
Matt Easton referrals

The simple 2-step process for more high-quality referrals

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Word-of-mouth marketing is a powerful tool that can reach many potential consumers. So, what strategy are you using to get referrals for your business?...
dealership

The importance of empowering your customers during the car buying journey

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On today's Saturday Morning Sales Meeting, Matt Easton, sales trainer, consultant, and Founder of Easton University, explains how car sales professionals can close more deals...