Monday, December 6, 2021
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customers

Attracting customers with no car deals in sight

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Even though many consumers have been back in the market for a new or used car, there continues to be a lack of available discounts and deals for shoppers. The COVID-19 pandemic has undoubtedly hindered the auto industry due to the shortage of parts and various shutdowns throughout the past year and a half. This, […]
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Tynan

Bloomberg Senior Analyst Kevin Tynan on the current state of...

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From pivoting to digital retail to inventory and chip shortages, the pandemic played a key role in what retail automotive looks like today. On this edition of Inside Automotive, we’re joined by Bloomberg Intelligence’s Senior Automotive Analyst, Kevin Tynan, to get his take on where the auto industry stands. When you look at transaction prices […]
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car wash

3 Ideas for using the car wash as an income...

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With less than 29% of consumers washing their vehicles at home, your dealership can gain a lot of profit by focusing on a car wash. In fact, a professional car wash at your location could dramatically increase revenue in the service department. In this article, we examine the ways a car wash can be used […]
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geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a more comprehensive digital strategy, but is it all working? For example, broad-stroke digital marketing isn’t always measurable but, with geofencing, you can measure your marketing […]
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