Customer-survey feedback can tell dealers what they are doing right and wrong and even whether a salesperson during a demo drive took a woman car shopper to an empty parking...
Many leading retailers today collect more than half of their revenue online. They can
credit their success in large part to presenting all costs with no surprises in their
digital shopping carts....
Thanks to the internet, fewer consumers rely on a salesperson to make an informed
vehicle purchase. Today, many consumers have a specific vehicle in mind and have
already estimated the cost before...
CBT News Anchor Joe Gumm sat down with Phil Sura, video marketing expert and speaker at the 2017 CBT Automotive Conference + Expo to chat about his breakout session. Phil...