Digital Marketing 101: Do You Have a Handle on the Basics?
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again - if your...
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TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
digital marketing
How to Give Your Dealership an End of the Year Marketing Boost
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta, CBT's hometown. We talk to Eric...
Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch, PCG Digital
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who...
The Importance of Monitoring the Quality of Your Dealership’s Leads – Kevin LeSage, Autotrader
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Welcome into the show,...
CBT Automotive Newscast for November 19th, 2019
Today on CBTNews.com - Tuesday, November 19th, 2019:
The Benefits of Digital Marketing for Your Fixed-Ops Department - Andy MacLeay, Dealer.com
On today’s show, we’re pleased to welcome back Andy MacLeay, Director...
Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
How to Implement and Manage a Strong SEO Strategy for Your Dealership – Kevin LeSage, Autotrader
It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their...
Just Starting Out: Five Helpful Resources For Emerging Dealers
As of 2017, there were over 18,000 light-vehicle automobile dealerships in the United States. That statistic shows that the landscape for automobile dealers is a competitive one. Another piece of...
How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com
To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops...
How to Out-Perform the Competition in Digital Retailing – Tim Cox, CarNow
Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how can your dealership out-perform the competition?...
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