TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


digital marketing

marketing

How to Give Your Dealership an End of the Year Marketing Boost

- December 3, 2019
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta, CBT's hometown. We talk to Eric...
marketing team

Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch, PCG Digital

- November 28, 2019
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who...
leads

The Importance of Monitoring the Quality of Your Dealership’s Leads – Kevin LeSage, Autotrader

- November 21, 2019
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader. VIDEO TRANSCRIPT: Jim Fitzpatrick: Welcome into the show,...
Andy MacLeay

CBT Automotive Newscast for November 19th, 2019

- November 19, 2019
Today on CBTNews.com - Tuesday, November 19th, 2019: The Benefits of Digital Marketing for Your Fixed-Ops Department - Andy MacLeay, Dealer.com On today’s show, we’re pleased to welcome back Andy MacLeay, Director...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

- August 14, 2019
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...

How to Implement and Manage a Strong SEO Strategy for Your Dealership – Kevin LeSage, Autotrader

- July 25, 2019
 It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their...
auto dealers

Just Starting Out: Five Helpful Resources For Emerging Dealers

- July 8, 2019
As of 2017, there were over 18,000 light-vehicle automobile dealerships in the United States. That statistic shows that the landscape for automobile dealers is a competitive one. Another piece of...
Dealer.com

How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

- July 1, 2019
 To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops...

How to Out-Perform the Competition in Digital Retailing – Tim Cox, CarNow

- May 29, 2019
 Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how can your dealership out-perform the competition?...
events

How To Measure the Return On Investment For Automotive Events

- May 28, 2019
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a...


CBT News
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