How To Measure the Return On Investment For Automotive Events
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a...
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
digital marketing
How to Reduce Your Dealership’s Paid Search Advertising Waste – James Grace, CEO of Wizely
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, then you might as well...
Get More Quality Digital Marketing Leads with These Strategies – Jonathan “JT” Thompson, Force Marketing
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments,...
How to Create the Best Car Buying Experience for Your Customer Using Digital Marketing Technology – Eric Mercado, Force Marketing
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully...
Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) – Glenn Pasch, CEO of PCG Digital
On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to get a true and accurate sense...
Last Click Attribution
On today's Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.
NADA 2019: Brian Pasch and Expert Panel Discuss Automotive Digital Retailing in 2019
While at the NADA 2019 show Brian Pasch, Host of Auto Marketing Now on CBTNews.com sat down with a panel of industry leaders to talk about the current health and...
Five Digital Marketing Stats Dealers Should Focus On
As a dealership owner or marketer, you should always ask yourself if a tactic or strategy is worth your time. Even if it seems like a no-brainer, it is still...
Digital Deals: Coming to a Dealership Near You
Most dealerships use scanning solutions to create digital documents, but there are several reasons why scanning is not the ideal solution for digitizing documents. No matter how fast your scanner...
NADA 2019: Force Marketing, Eric Mercado
Automotive marketing is constantly evolving and changing. While CBT News was at the 2019 NADA Show we took a few minutes to speak with Eric Mercado, Chief Sales Officer at...
Latest Articles
