Tag: digital marketing
Lead Capture Vs. Engagement on your dealership website
Joe Gumm recently sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about Lead Capture vs. Engagement.
Ilana Zur leads Business...
Automotive Engagement Conference
A seven-city national tour showing dealers how to measure consumer engagement to eliminate advertising BOTS, BLUNDERS, and BLOAT in their marketing investments.
To find out...
How dealers sometimes lose focus with their digital marketing dollars
CBT Founder and CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s digital marketing direction and...
Daily Newscast: Mary Barra on making vehicles more affordable, remaining focused...
In today’s CBT Newscast for Monday March 20, 2017:
What does it mean to be successful with retail customers?
Interview with Stephen Smith from Cox Automotive
The...
Daily Newscast: GM offers Unlimited-data hot spots, your dealership’s IT strategy...
In today’s CBT Newscast for Friday March 17, 2017:
Why vehicles with wifi are the future sales opportunity
GM is now offering prepaid unlimited-data "hot spots";...
Facebook Ads Can, and Must, Be Measured
It is often said that 50% of marketing works, you just don't know which 50%. When it comes to Facebook ads, nothing could be further...
Brian Pasch: Is your dealership using video to capture the local...
Brian Pasch: Is your dealership using video to capture the local market?
Industry News
FCA Lights the Way
FCA US dealerships are brightening the night for their customers who shop for new cars and trucks after sundown.
FCA US has...
