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lagging inventory

Jason Ezell: How To Eliminate Lagging Inventory

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Don’t get stuck with last year’s inventory after the first of the New Year. In this interview, Joe Gumm of CBT News speaks with Jason...
digital marketing

Max Steckler: How do you achieve measurable results with digital marketing?

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We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit...
multi-touch attribution

Multi-Touch Attribution?

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There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch...
marketing

Why do Most Digital Marketing Managers Fail?

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I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they...
PureCars

Jeremy Anspach: What the future of digital marketing looks like

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Last week, PureCars acquired Showroom Logic. In a move that benefits both, the two digital advertising technology companies will now serve the automotive community...
newscast

Jeremy Anspach: What the future of digital marketing looks like |...

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On today's CBT Newscast for Friday, October 13th, 2017 Jeremy Anspach: What the future of digital marketing looks like Last week, PureCars acquired Showroom Logic. In...
email marketing

8 Tips to Drive a Successful Email Marketing Campaign

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As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that...
digital marketing

Jason Knight: Digital Marketing Waste Tool

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Your dealership spends a fortune every month on digital marketing and then hopes and prays it works. Jason Knight, COO and Co-Founder of LotLinx,...
machine learning

How Machine Learning and AI are Boosting Marketing Efficiency and Slashing...

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In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...
Facebook

Stop treating Facebook Advertising like Google Adwords

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When it comes to Facebook marketing, are you treating Facebook advertising like Google Adwords?  Brian says stop!