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data-driven marketing approach

The importance of taking a data-driven approach to dealership marketing

The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...
consumer privacy

How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy

Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted...