TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Customer Experience

Customer retention is a high-value differentiator for automotive dealerships. The economics are clear: retaining existing clients is cheaper.

Innovative strategies to enhance your dealership’s customer retention

- April 16, 2025
Customer retention is a high-value differentiator for automotive dealerships. The economics are clear — retaining existing clients is far more cost-effective than acquiring new ones. Customer loyalty is linked to...
Articles Sales & Marketing
customer experience, tariffs

Shep Hyken on strengthening customer experience during uncertain times

- April 14, 2025
With new tariffs now in effect, rising costs are out of a dealer's control. However, how customers are treated in the showroom remains entirely within their grasp. In today's episode...
Featured Sales & Marketing
Sean Gardner: make every month a 20+ car month

Consistently sell 20+ cars a month with five key strategies – Sean Gardner | Joe Verde Group

- April 8, 2025
Consistently selling 20+ cars a month may seem daunting and unrealistic. However, there's a proven sales formula that works. In today's episode of CBT Now, Sean Gardner, instructor and sales...
CBT Now Sales & Marketing
Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional customer service.

Balancing Tech and Touch: Maximizing Ease and Humanity in Automotive Customer Experiences

- March 27, 2025
Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional human service. While technology offers unprecedented opportunities for efficiency and convenience, it risks creating distance...
Sales & Marketing Articles

Shep Hyken on the power of reviews: Why trust and authenticity matter in customer experience

- March 20, 2025
Customer reviews and ratings have become a pivotal factor in purchasing decisions, but how much do consumers really trust them? Renowned customer experience expert and bestselling author Shep Hyken joins...
Featured CBT Now
Sean Gardner, instructor and sales trainer at Joe Verde Group, shares four steps to beat the price grind, master negotiation, and sell more cars.

Beat the price grind and master negotiations – Sean Gardner | Joe Verde Group

- March 11, 2025
Price negotiations often feel like a relentless battle for salespeople and managers. However, Sean Gardner, instructor and sales trainer at the Joe Verde Group, offers a solution. In today's episode...
Featured Sales & Marketing

Newport Automotive Group’s Nick Jones on redefining sales tactics in the exotic market

- February 19, 2025
In today’s episode of Loyalty-Based Sales Strategies with Jen Suzuki, Nick Jones from Newport Automotive Group, representing exotic brands like Lamborghini, Bugatti, and McLaren, shares key insights into the challenges...
Featured Loyalty-Based Sales Strategies
Sean Gardner, instructor and sales trainer at Joe Verde Group, shares how salespeople can master the art of closing to increase profits.

From hesitation to signature: Sean Gardner’s tips for closing the sale

- February 11, 2025
Closing is everybody's favorite subject! After all, successfully closing a deal and turning a shopper into a buyer is the cornerstone of a successful business. Unfortunately, many salespeople don't understand...
Featured Sales & Marketing

Jen Suzuki emphasizes tailored experiences and human connection will define dealership success in 2025

- February 3, 2025
As dealerships look ahead to 2025, Jen Suzuki, sales trainer, president of eDealer Solutions, and host of Loyalty-Based Sales Strategies, highlights the importance of tailored customer experiences and human connection...
Inside Automotive Sales & Marketing
Joseph Michelli joins us on today’s Inside Automotive, to share strategies for thriving in 2025 by blending human connection with technology

How customer experience and AI will define dealers’ success in 2025– Joseph Michelli 

- January 15, 2025
As we kick off a new year, the focus for leaders is clear: delivering exceptional customer experiences while leveraging innovative AI solutions. Renowned speaker and New York Times best-selling author...
Featured Sales & Marketing


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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