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price

Earn Car Buyer Trust: Brand Your Price

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Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of...
consumers

Engaging Consumers Without Hassling Them

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Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services...
website

Changing your Website? Here’s What You’ll Need From Start to Sale

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There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
Tesla

Tesla Scores Huge Win in Virginia—How This Development Could Impact the...

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The journey of Tesla's direct-to-consumer business model has been filled with court cases. Their approach to selling cars is nothing short of disruptive to...
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

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With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...
f&i

6 Surprising Stats For F&I Managers That Can Help You Sell...

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F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and...
f&i

Consumers Are Using Their VSC and Other Products More Than You...

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F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and...
tire store

Top of Mind Selling Prevents the Lost Sale

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Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are...
physical location

Why Your Physical Location Matters and How It Can Be Leveraged...

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If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line....
customer experience

Four Ways Dealers Can Give Consumers a VIP Experience

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Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver...