Wednesday, July 6, 2022
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U.S. mortgage market signals a cooldown in purchasing, but what about...

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The cost of financing a home purchase has risen substantially since the start of the year, throwing water on a blazing-hot housing market. Interest...

High gas prices lead to greater EV awareness, used car payments...

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As gas prices continue to climb, more shoppers are turning their attention to EVs, according to Edmunds. Today on inside Automotive, we’re pleased to...
Chase Auto

Chase Auto survey finds vehicle ownership engrained despite fewer miles driven

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After two long years in a pandemic, it’s only natural for behaviors to change. For transportation, that’s certainly the case as vehicle ownership continues...
KBB

KBB Brand Image Awards show consumers’ opinions on best brands

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The results of the latest Kelley Blue Book Brand Watch Study have been compiled, and the results are posted in the 2022 Brand Image Awards. These awards are intended to highlight not just the carmakers who have sold the most vehicles, but to showcase brands that “excite and attract new shoppers”. The results are compiled […]
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Consumer sentiment of chip shortage pushes over 1 in 5 to...

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The ongoing chip shortage forced Ford to shut down production for their profit-driving pickups and SUVs last week, idling assembly lines in Kentucky and Ohio temporarily. While some sources predicted that the semiconductor chip constraints would be resolved by early 2022, it doesn’t appear that the auto industry is seeing major movement yet. It has […]
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lifetime customers

Four strategies for creating lifetime customers at the dealership

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Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even...

Living paycheck to paycheck a reality for nearly two-thirds of consumers

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Purchasing a vehicle is the second-largest transaction most Americans make in their lifetime, next to buying a home. For an increasing number of American families, affordability is becoming a major issue once again. According to findings from the Reality Check: Paycheck-To-Paycheck series by LendingClub and PYMNTS.com, 64% of consumers report living paycheck to paycheck.  The […]
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consumer

Understand the consumer to master their experience

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The pressure for convenient, online options has driven dealers to find new ways of doing business, while upholding their tried and true operations at...
marketing

Tech evangelist and VC expert Guy Kawasaki on 2022 marketing trends...

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The pandemic profoundly impacted and changed the way many of us conduct business. It forced some to innovate and others to shift online. While we are still dealing with the pandemic, marketing has been top of mind for many of you as more consumers head online.  Today on Inside Automotive, we’re pleased to welcome in […]
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How past and current auto retail trends are shaping the outlook...

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The past two years have been filled with challenges and uncertainty for many automotive retail professionals. Now, as we’re in the first quarter of...