Thursday, June 30, 2022
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TrueCar

How TrueCar’s Re-Brand Affects Dealers and Car Buyers – Kerri Wise,...

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In this segment, Kerri Wise, TrueCar's Vice President of Industry Relations and Education, and Jim discuss TrueCar's recent re-brand and how that will ultimately...
website

The Importance of a Streamlined User Experience for Your Dealership’s Website

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A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The Cox Automotive 2019 Car Buyer Journey Study reports that car buyers spend, on average, 13 hours and 55 minutes researching online before making their purchasing decision. That time is split between […]
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car shopping

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

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Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they want, and haggling with a (sometimes overly-eager) salesperson is not something most people would enjoy doing on their days off. Cox Automotive’s 2019 “Car Buyer Journey” publication supports this, finding that […]
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Cox Automotive

Four Ways That Sales Staff Can Embrace the Role of Consultant...

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In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show to come on television, consumers have Netflix or other television choice options to choose from. The hotel and taxi industry have been shaken to its […]
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virtual reality

A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored

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It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3 million VR headsets were sold and that number is projected to double in 2017, according to research firm International Data Corporation. Developers can create any virtual reality for users to explore […]
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Virtual Showroom

Should there be concern with June sales decline | A Virtual...

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On today's CBT Newscast for Tuesday, July 11th, 2017: Should there be concern with June sales decline With the recent decline in auto sales with a...