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Why PCG Companies is partnering with Car Wars to measure...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account Manager at Car Wars. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern retailing from the auto industry’s […]
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CBT automotive newscast: November 30, 2021

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Inside Automotive: NADA Chairman Paul Walser on inventory shortages and what to expect at the 2022 NADA Show In the first quarter of 2021, automotive dealers...
marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple dealership brands of your dealership – we’re becoming that fractured in our society. And it’s not just marketing that is posing to be a challenge. […]
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CBT automotive newscast: November 29, 2021

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Inside Automotive: The best practices for car dealers to spotlight in preparation for 2022 The new year is approaching, yet many car dealers are still dealing...
AutoNation sells remaining ..Friday 5

Which car insurance company did Experian acquire for $320M? What...

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Welcome to this episode of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Last week we were out in Las Vegas for used car week and the NAVIcon Conference. It was great to see […]
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CBT automotive newscast: November 26, 2021

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Inside Automotive: Bloomberg Senior Analyst Kevin Tynan on the current state of retail automotive From pivoting to digital retail to inventory and chip shortages, the pandemic...

CBT automotive newscast: November 25, 2021

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Happy Thanksgiving! We have a lot to be thankful for this year including our hardworking staff and their daily efforts here at CBT News....
EV

Former Ford exec. Mark LaNeve on creating EV infrastructure with...

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As we all know, the EV revolution is here and happening. EV sales continue to climb as the automotive industry moves towards a more digital and environmentally friendly future. Companies like Charge Enterprises are meeting the demands of many by connecting people with EV charging.  Mark LaNeve, former GM, Ford, and Volvo Executive, who has […]
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CBT automotive newscast: November 24, 2021

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Inside Automotive: Mark LaNeve As we all know, the EV revolution is here and happening. EV sales continue to climb as the automotive industry moves towards...

Leveraging data for smarter communication between dealerships and customers –...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment, Jim and Atul discuss data management, real-time customer engagement, and marketing automation. Stay tuned for more coverage of AAAS2021 to hear more about the latest […]
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