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website emotion audits

Every car has a story: How to jazz up your used...

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If you're thinking of a quick lunch, you may choose to "Live Más" and pick up Tacos and Nacho Fries from Taco Bell®. Let's...
Corvette

Corvette is becoming it’s own brand by 2025

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Chevrolet has announced that Corvette will become a standalone brand in 2025, complete with all-new performance-based electric vehicles.  In recent reports, instead of one electric...
right to repair Biden, railroad strike

President Biden bets on Michigan as manufacturing hub of the nation

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While visiting a semiconductor chip manufacturer close to Bay City, Michigan, this week, President Joe Biden spoke about federal taxpayer investments in U.S. manufacturing...
retail automotive service departments performance pro forma compensation

How to incentivize service technicians with pro forma compensation plans

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On today's episode of Service Drive, Don Reed, CEO of Dealer PRO training, talks about the overlooked process that still exists in our dealerships...
chip shortage, if industry

Building the Best You: If we’re not growing, are we falling...

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It can be easy to feel overwhelmed when it comes to all the factors we can’t control in the automotive sales industry. The state...
Toyota

Toyota’s October vehicle production beat target by 23%

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Toyota’s October global vehicle production increased by 23% above its expected target. Reuters reports on November 29, Toyota has beat out its own target...
EV share

Demand for Tesla EVs slows in the heartland markets — S&P...

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Despite the development of a national charging infrastructure, coastal America continues to lead in EV registrations. However, states continue lining up to get their...

Cox Auto November sales forecast, Toyota production, EV market share shift

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Inside Automotive: Jeffrey Katzenberg and Hari Ravichandran discuss digital security in the dealership Aura is a digital services platform providing security solutions for internet users across...
data-driven marketing approach

The importance of taking a data-driven approach to dealership marketing

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The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...
tension

5 strategies to diffuse tension in the car dealership

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Dealerships tend to be staffed by highly competitive individuals, and many of the positions have pay structures based on productivity. With a high degree...